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Sonja Radenkovic is Head of UX Design at TomTom. She has been practising Design for more than two decades. Sonja is passionate about creating the best future experience for electric car drivers around the world by making innovative and intuitive products that are magically simple to use. For over 10 years at TomTom she is responsible for the development of a broad range of consumer and automotive products and for driving the UX design process. She truly believes that legs are the best design tool and that human interaction is necessary for creativity to flourish. This is true even more now when our interactions are virtual.
UX Design is an exciting, dynamic and rewarding profession. No one knows this better than our special guest, Sonja Radenkovic, Head of UX Design at TomTom.
In this exclusive chat, Sonja drew on her years of experience running teams and establishing UX best practices to give us the inside perspective of the life of a UX designer & the UX profession.